{"id":3647,"date":"2024-10-14T12:51:39","date_gmt":"2024-10-14T12:51:39","guid":{"rendered":"https:\/\/www.webmatriks.com\/blog\/?p=3647"},"modified":"2024-10-16T10:33:03","modified_gmt":"2024-10-16T10:33:03","slug":"how-to-set-up-google-ads-account-step-by-step-ads-guide","status":"publish","type":"post","link":"https:\/\/www.webmatriks.com\/blog\/how-to-set-up-google-ads-account-step-by-step-ads-guide\/","title":{"rendered":"How to Set Up Google Ads Account? Step-by-Step Ads Guide"},"content":{"rendered":"<p>Google Ads is a great place to begin if you&#8217;re trying your hand at online advertising. It is the best way to help you get the right people to visit your website, regardless, of whether it is a product or service-based site. In this blog, I am going to walk you through the steps, on how to set up a Google Ads account.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.webmatriks.com\/blog\/how-to-set-up-google-ads-account-step-by-step-ads-guide\/#What_is_Google_Ads\" >What is Google Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.webmatriks.com\/blog\/how-to-set-up-google-ads-account-step-by-step-ads-guide\/#Steps_to_Set_Up_a_Google_Ads_Campaign\" >Steps to Set Up a Google Ads Campaign:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.webmatriks.com\/blog\/how-to-set-up-google-ads-account-step-by-step-ads-guide\/#Step_1_Create_Your_Google_Ads_Account\" >Step 1: Create Your Google Ads Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.webmatriks.com\/blog\/how-to-set-up-google-ads-account-step-by-step-ads-guide\/#Step_2_Set_Your_Campaign_Settings\" >Step 2: Set Your Campaign Settings<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.webmatriks.com\/blog\/how-to-set-up-google-ads-account-step-by-step-ads-guide\/#1_Select_a_campaign_type\" >1. Select a campaign type<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.webmatriks.com\/blog\/how-to-set-up-google-ads-account-step-by-step-ads-guide\/#2_Set_Your_Goals\" >2. Set Your Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.webmatriks.com\/blog\/how-to-set-up-google-ads-account-step-by-step-ads-guide\/#3_Target_Audience\" >3. Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.webmatriks.com\/blog\/how-to-set-up-google-ads-account-step-by-step-ads-guide\/#4_Budget_and_Bidding\" >4. Budget and Bidding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.webmatriks.com\/blog\/how-to-set-up-google-ads-account-step-by-step-ads-guide\/#5_Create_Your_Ad\" >5. Create Your Ad<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.webmatriks.com\/blog\/how-to-set-up-google-ads-account-step-by-step-ads-guide\/#Step_3_How_to_Set_Up_Conversion_Tracking_in_Google_Ads\" >Step 3: How to Set Up Conversion Tracking in Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.webmatriks.com\/blog\/how-to-set-up-google-ads-account-step-by-step-ads-guide\/#Step_4_Tips_for_Successful_Google_Ads_Campaigns\" >Step 4: Tips for Successful Google Ads Campaigns<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.webmatriks.com\/blog\/how-to-set-up-google-ads-account-step-by-step-ads-guide\/#1_Relevant_Keywords\" >1. Relevant Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.webmatriks.com\/blog\/how-to-set-up-google-ads-account-step-by-step-ads-guide\/#2_Monitor_Your_Ads\" >2. Monitor Your Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.webmatriks.com\/blog\/how-to-set-up-google-ads-account-step-by-step-ads-guide\/#3_AB_Testing\" >3. A\/B Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.webmatriks.com\/blog\/how-to-set-up-google-ads-account-step-by-step-ads-guide\/#4_Optimize_for_Mobile\" >4. Optimize for Mobile<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.webmatriks.com\/blog\/how-to-set-up-google-ads-account-step-by-step-ads-guide\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Google_Ads\"><\/span>What is Google Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Ads is an <a href=\"https:\/\/www.webmatriks.com\/google-advertising.html\">online advertising platform<\/a> where businesses pay to have their ads appear on Google&#8217;s Search Engine and other places. It uses a pay-per-click model\u2014 which is as simple as it sounds, that is you have to pay when someone clicks on your ad. This way you can increase your brand exposure to the eyes of an appropriate audience efficiently without spending resources on ads that are not fruitful.<\/p>\n<p>So, now that we are clear on some of the important core basics, let&#8217;s get started on your Google Ads account setup step by step.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Steps_to_Set_Up_a_Google_Ads_Campaign\"><\/span>Steps to Set Up a Google Ads Campaign:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Create_Your_Google_Ads_Account\"><\/span>Step 1: Create Your Google Ads Account<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To create your Google Ads Account, follow these steps:<\/p>\n<p><strong>1.<\/strong> Go to <a href=\"https:\/\/ads.google.com\/home\/\">Google Ads<\/a>&#8216; main page.<\/p>\n<p><strong>2.<\/strong> Click on &#8220;Start Now&#8221;. If you have a Google account, simply log in. If you don&#8217;t, then you will be supposed to make one.<\/p>\n<p><strong>3.<\/strong> Follow the displayed instructions, where Google will ask you some questions, like your business name and website.<\/p>\n<p><strong>4.<\/strong> Once done, you&#8217;ll be forwarded to the main Google Ads dashboard, where you can start creating your first campaign.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Set_Your_Campaign_Settings\"><\/span>Step 2: Set Your Campaign Settings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is where you define what you want your ads to achieve and whom you want to reach.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Select_a_campaign_type\"><\/span>1. Select a campaign type<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>In Google Ads, there are <a href=\"https:\/\/support.google.com\/google-ads\/answer\/2567043?hl=en\">different types of campaigns<\/a>: Search, Display, Video, Shopping, etc. For simplicity, let&#8217;s say you choose &#8220;Search&#8221; as your campaign type for now. That means your ad is going to appear on the Google search results page every time people search for the keywords that you decide on.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Set_Your_Goals\"><\/span>2. Set Your Goals<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>It will then ask you to choose a goal for your campaign, be it website visits, phone calls, or leads. Select from the given options that best suits what you want to do.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Target_Audience\"><\/span>3. Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Next, Google wants you to narrow down the audience to who you want to see your ads. You may define specific locations, age brackets, gender, and even languages.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Budget_and_Bidding\"><\/span>4. Budget and Bidding<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Google Ads permits you to define your everyday budget as well as the bid amount (what you want to pay per click). It will suggest recommendations based on what you tell your campaign goals are, but you have to pick the best fit according to your needs.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Create_Your_Ad\"><\/span>5. Create Your Ad<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The next step is to write the actual text of your ad. Keep it plain and simple. Add a CTA, so people tap on your ad.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_How_to_Set_Up_Conversion_Tracking_in_Google_Ads\"><\/span><strong>Step 3: How to Set Up Conversion Tracking in Google Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>So, you have your campaign ready and it is live. But how do you get to know if it is actually doing anything? That&#8217;s where conversion tracking comes into the picture, this is how you can do it:<\/p>\n<p><strong>1.<\/strong> Select &#8220;Conversions&#8221; from Tools &amp; Settings in the Google Ads dashboard.<\/p>\n<p><strong>2.<\/strong> Click the + button to create a new conversion action. You can track website actions, app installs, phone calls, or in-store visits.<\/p>\n<p><strong>3.<\/strong> Your first task is to add a tag, which is just a small snippet of code on your website if you are tracking website conversions. But don&#8217;t fret, Google provides very good instructions and if you are using a platform like WordPress or Shopify they too have very simple integrations.<\/p>\n<p>Once you do this setup, you can see what your ads are doing in real-time.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Tips_for_Successful_Google_Ads_Campaigns\"><\/span><strong>Step 4: Tips for Successful Google Ads Campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Get ready before you launch your campaign to optimize for success:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Relevant_Keywords\"><\/span>1. Relevant Keywords<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Keywords are among the most important factors influencing <a href=\"https:\/\/www.webmatriks.com\/google-ad-campaign-management.html\">Google Ads campaigns<\/a>. Make sure that the keywords are relevant to your business and stay away from generic ones that might get quicker clicks from users who are not even interested in what you offer.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Monitor_Your_Ads\"><\/span>2. Monitor Your Ads<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Google Ads are not a &#8211; &#8220;set it and forget it&#8221; kind of thing. If a keyword isn&#8217;t working, change that one.\u00a0 If a certain ad type is performing better, allocate more of your budget there.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_AB_Testing\"><\/span>3. A\/B Testing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Test multiple ads, and don&#8217;t just stop at one, which means\u2014create variations of your ad and test which one performs better.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Optimize_for_Mobile\"><\/span>4. Optimize for Mobile<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>More people search on mobile devices than ever before, so make sure your ads look great on mobile.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Final Thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Setting up a Google Ads account could be overwhelming when you have to do it for the first time, but just follow these steps, and you will run an effectively organized campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads is a great place to begin if you&#8217;re trying your hand at online advertising. It is the best way to help you get the right people to visit your website, regardless, of whether it is a product or service-based site. In this blog, I am going to walk you through the steps, on&hellip; <br \/> <a class=\"read-more\" href=\"https:\/\/www.webmatriks.com\/blog\/how-to-set-up-google-ads-account-step-by-step-ads-guide\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":3648,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[384,386,383,385,382],"class_list":["post-3647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-advertising","tag-how-to-set-up-conversion-tracking-in-google-ads","tag-how-to-set-up-google-ads-account-step-by-step-ads-guide","tag-steps-to-set-up-a-google-ads-campaign","tag-tips-for-successful-google-ads-campaigns","tag-what-is-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Set Up Google Ads Account? Step-by-Step Ads Guide<\/title>\n<meta name=\"description\" content=\"It is the best way to help you get the right people to visit your website, regardless, of whether it is a product or service-based site. In this blog, I am going to walk you through the steps, on how to set up a Google Ads account.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmatriks.com\/blog\/how-to-set-up-google-ads-account-step-by-step-ads-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Set Up Google Ads Account? 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