Google Released New Hidden Gem Update in November 2023

Hey there, savvy readers! So, Google has again rolled out an exciting update to its Core Algorithm Update, and we are here to spill the beans with you on what this all-new update is all about. So, buckle up! It’s not just your average algorithm tweak—it’s the “Hidden Gems” update, and it is already shaking things up in the Search Ranking game!

Initially, when Google introduced this Hidden Gem Update in May, Google said that this was going to be part of the Helpful Content Update, but as this feature was rolled out, it became part of Core Algorithm Updates.

Google's hidden gems update is going to boost content buried in forums, social media, and blogs. If Google Search thinks it's genuine and based on personal experiences, it gets a thumbs-up. In simpler words, it’s like a spotlight on content that's real and comes from personal stories and experiences. Google's serious about putting authenticity at the heart of your search results.

How Will Google Identify Whether the Content Is Authentic or Not.

The question that comes to the mind of an SEO expert is how Google will measure the authenticity of the content that is being posted on social media platforms, blogs, forums, etc. Google is keeping it a secret this time, as there has been no official announcement by Google on what measures they are taking to identify the content.

What’s In It for Business Owners?

Alright, business owners and SEO experts, listen up! This update can be a game-changer for your search rankings. It's time to make sure your content isn't just authentic but also brimming with valuable insights.

Several months ago. Don’t know the exact date offhand, but it’s been months and we’ve been improving and ramping it up since then to fully now.

— Google SearchLiaison (@searchliaison) November 15, 2023

How To Achieve It?

With hidden gems in the game, you gotta keep a close eye on your search results. Constantly tweaking and tuning your keywords and refining your content is the name of the game if you want to ride high on that search result wave.

We shared earlier this year about work to better show helpful content that can often live in unexpected places:https://t.co/9qMHscl82W

This work is still continuing and is not part of this particular update. We’ll share more about our work in this area in the future.

— Google Search Central (@googlesearchc) September 14, 2023

Use This Opportunity to Bring Your Brand Above and Beyond.

Google's not just messing around; they're on a mission to give you the juiciest, most relevant information out there. By spotlighting real people's stories and insights, they're taking your search experience to a whole new level.