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What are Open Graph Tags?

You work really hard and do thorough research to create amazing content for your website. But have you ever wondered how it is going to look when someone shares it on social media platforms? Does it look appealing and inviting, so a reader will click on it, or will it look dull and boring????

Don’t you want to make sure that your content shines on social media? The answer to all your questions is Open Graph (OG) Tags.

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Open Graph, or OG tags, are the Snippets of code that control how your web pages are going to look when they are shared on social media platforms like Facebook, Twitter (if Twitter's cards are not available), LinkedIn, Instagram, or WhatsApp. They can help you make your content more attractive, informative, and noticeable on social media feeds.

OG tags are basically part of the Open Graph Protocol, which was created by Facebook to standardize how information travels from a third-party site to Facebook or other social media platforms when a page is shared. The protocol defines a set of properties that describe the content of a web page, such as its title, description, images, type, URL, and more.

By adding OG Tags to the head section of your web page, you can provide these properties to social media platforms and tell them how to display your content.

Here is a list of some common codes used in OG Tags:

Code

Explanation

`<meta property="og:title" content="...">`

Specifies the title of the web page.

`<meta property="og:type" content="...">`

Specifies the type of the web page, such as website, article, video, etc.

`<meta property="og:image" content="...">`

Specifies the image that represents the web page.

`<meta property="og:url" content="...">`

Specifies the canonical URL of the web page.

`<meta property="og:description" content="...">`

Specifies the summary or description of the web page.

`<meta property="og:locale" content="...">`

Specifies the language and region of the web page, such as en_US, fr_FR, etc.

`<meta property="og:site_name" content="...">`

Specifies the name of the website or brand.

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