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Home / PPC Packages By Industry / PPC Ads for Real Estate

PPC Ads for Real Estate

Real Estate

PPC Ads for Real Estate

Choose Your Google Ad Type

Google Sales Ads

Description

Google sales ads campaign allow your business to generate online sales through Phone Calls, Direct user Purchase from Your Website or App, and can generate leads/inquiries directly over the phone call.

  • Available Ad Placement Opportunities: Search, Performance Max, Display, Discovery.
  • Campaign Daily Budget (Suggested): $12 to $50 Per day. The daily budget depends up on the industry, keywords and their targeted CPC Suggestions for the top page bid and low page bid by the Keywords Planner Tool.
  • Google Ads Campaign Creation Cost: For non-Ecommerce Google ads campaigns we charge a flat fee of $100 for 1 Google ads campaign creation. For eCommerce Industry Campaign Creation Cost varies in between $150 to $200 on the basis of the type of campaign and integrations required.
  • Monthly Professional Fee: We charge a fee of 15% on the total monthly spending on the campaign in which we manage and optimize and keep a track on the campaign performance.
  • Number of Keywords Inclusions: Unlimited Keywords Inclusion and Exclusion in the Google sales ad campaign.
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Google Leads Ads

Description

Google leads generation campaign is best suitable for the businesses willing to generate more leads directly through display and search ads by allowing users to visit the business landing page designed for the Google ads campaign and encouraging visitors/customers to take action by filling up the contact form, call, live chat, or connecting through WhatsApp.

  • Available Ad Placement Opportunities: Search, Performance Max, Display,
  • Campaign Daily Budget (Suggested): $20 to $75 Per day. The daily budget depends up on the industry, keywords and their targeted CPC Suggestions for the top page bid and low page bid by the Keywords Planner Tool.
  • Google Ads Campaign Creation Cost: Leads generation campaigns are generally for non-Ecommerce businesses and for that we charge a flat fee of $100 for 1 Google ads campaign creation.
  • Monthly Professional Fee: We charge monthly fee of 15% on the total monthly spending on the campaign in which we manage, optimize and keep a track on the campaign performance.
  • Number of Keywords Inclusions: Unlimited Keywords Inclusion and Exclusion in the Google sales ad campaign.
  • Available Ad Placement Opportunities: Search, Performance Max, Display, Discovery
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Google Website Traffic Ads

Description

Website traffic Ads help your website get the right people on website through all ad placement opportunities mentioned below. Additionally, these types of campaigns are mostly preferred while using re-targeting or re-marketing campaigns and generally recommended for big enterprises or MNCs with high-end paid campaign budgets.

  • Available Ad Placement Opportunities: Search, Performance Max, Display, Discovery
  • Campaign Daily Budget (Suggested): $100 to $500 Per day. The daily budget depends up on the targeted audience selection/demographics, industry, keywords and their targeted CPC Suggestions for the top page bid and low page bid by the Keywords Planner Tool.
  • Google Ads Campaign Creation Cost: Website Traffic generation campaigns are suggested to any business types and for that we charge a flat fee of $100 for 1 Google ads campaign creation.
  • Monthly Professional Fee: We charge monthly fee of 15% on the total monthly spending on the campaign in which we manage, optimize and keep a track on the campaign performance.
  • Number of Keywords Inclusions: Unlimited Keywords Inclusion and Exclusion in the Google sales ad campaign.
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Google Product and Branding Ads

Description

Product and branding consideration ads can be used to boost your business branding or a specific product branding by promoting a video describing the brand to a specific targeted audience segment. These ads come with non-Skippable and Skippable modes of video display ads on YouTube.

  • Available Ad Placement Opportunities: Video Ads on YouTube
  • Campaign Daily Budget (Suggested): $500 to $1000 Per day. The budget of these campaigns is generally based on the number of views, Impressions, and unique reach you want from the campaign.
  • Google Ads Campaign Creation Cost: Product and Branding Consideration ad campaigns are suggested to any business types and for that we charge a flat fee of $100 for 1 Google ads campaign creation.
  • Monthly Professional Fee: We charge monthly fee of 15% on the total monthly spending on the campaign in which we manage, optimize and keep a track on the campaign performance.
  • Number of Keywords Inclusions: No keywords Required at All.
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Brand Awareness and Reach Ads

Description

Brand awareness and reach ads can help your business to get more brand centric campaign through display ads or through Video ads. In this type of campaign, we can select the Add Targeting Options like: Audience Segments, Demographics, Keywords, Topics, and Placements to define a goal of the campaign for better audience targeting.

  • Available Ad Placement Opportunities: Display Ads and Video Ads
  • Campaign Daily Budget (Suggested): $200 to $500 Per day. The budget of these campaigns is generally based on the number of views, Impressions, and unique reach you want from the campaign.
  • Google Ads Campaign Creation Cost: Product and Branding Consideration ad campaigns are suggested to any business types and for that we charge a flat fee of $100 for 1 Google ads campaign creation.
  • Monthly Professional Fee: We charge monthly fee of 15% on the total monthly spending on the campaign in which we manage, optimize and keep a track on the campaign performance.
  • Number of Keywords Inclusions: Unlimited Keywords Inclusion and Exclusion opportunities available.
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App Promotion Ads

Description

Google App promotion campaigns help your Android as well as IOS applications to get more installations and engagements. This is the best available paid campaign available in order to increase the users on your applications.

  • Available Ad Placement Opportunities: Targeted Apps, Google Play Store
  • Campaign Daily Budget (Suggested): $50 to $100 Per day. The budget of these campaigns is on the basis of per installation which generally cost $0.36 to $1 per installation.
  • Google Ads Campaign Creation Cost: App promotion ad campaigns are suggested to any business types having their mobile application and we charge a flat fee of $100 for 1 Google ads campaign creation.
  • Monthly Professional Fee: We charge monthly fee of 15% on the total monthly spending on the campaign in which we manage, optimize and keep a track on the campaign performance.
  • Number of Keywords Inclusions: Unlimited Keywords Inclusion and Exclusion opportunities available.
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Local Store Visits and Promotion Ads

Description

The Local store visits and promotion ad campaign help your business to appear more in front of the locally targeted audience. These campaigns allow promotions through Images, Headlines, Video and Descriptions that can be displayed to the targeted users.

  • Available Ad Placement Opportunities: YouTube, Gmail, Search, Display, and Google Discover section.
  • Campaign Daily Budget (Suggested): $50 to $100 Per day. The budget of these campaigns is on the basis of per installation which generally cost $0.36 to $1 per installation.
  • Google Ads Campaign Creation Cost: App promotion ad campaigns are suggested to any business types having their mobile application and we charge a flat fee of $100 for 1 Google ads campaign creation.
  • Monthly Professional Fee: We charge monthly fee of 15% on the total monthly spending on the campaign in which we manage, optimize and keep a track on the campaign performance.
  • Number of Keywords Inclusions: Keywords inclusion is not required. They are more like automated ad campaigns.
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PPC Ads for Real Estate Optimization 2023 Checklist

PPC Ads for Real Estate Optimization 2023 Checklist 1

  • ✅Understanding Campaign Goals This is the foremost step before setting up the Google ads campaign. This step includes the discussions of your business objectives, understanding of your targeted audience and Campaign Goals.
  • ✅Keywords Research Keyword Research is the method of finding and finalizing the terms to use in the SEO campaign on which the rankings should come up in the Google search for organic leads generation
  • ✅Keywords Match Selection We identify which keywords match type will be the most suitable to fulfill the Google ads campaign end objectives. “Exact Match”, “Phrase Match”, “Broad Match”, or “Broad Match Modifier”
  • ✅Finalizing the Keywords Once all the keywords and their match types are with us, we bifurcate the most appealing keywords in terms of “Conversion Action” by the user to use in the campaign to make sure our ads should appear only on the for maximum leads generation.
  • ✅Landing Page Optimization Landing Page Optimization includes all Basic On-Page optimization such as: Page Title, Meta Description, Meta Keywords, Keywords Density, Conversion Rate Optimization and couple of other factors.
  • ✅UTM URLs Generation UTM URL we use to track the type of paid traffic coming towards the website through specific campaigns types. This feature allows our google ads experts to deep dive in the stats while doing the analysis of the campaign.
  • ✅Integrating Google Analytics This is optional. If you already have GA4 Integrated with your website then it is perfectly fine. Otherwise, we will help you with the integration process.

PPC Ads for Real Estate Optimization 2023 Checklist 2

  • ✅ Setting Up Campaign Setting up Google ads campaign includes creating a fresh Gmail ID to setup your Google ads campaign and the process of building up your campaign from the scratch in which we full up the business details and taxation data for Google ads invoice creation.
  • ✅ Targeted Demographics Based upon the targeted audience select the options that are available in the campaign like Audience Age, Household Income, Professional Industry, Location, etc. So, we make sure your ad campaign gets visible only to the targeted customer base.
  • ✅ CPC and Bids While creating the campaign we put the CPC and bids types like (Maximize Clicks, Maximize Conversions, Cost per Impression). This can be changed later based on the performance of the ad campaign with one of these types.
  • ✅ Daily Targeted Budget We set a daily targeted ad spent budget in the campaign so which we decide on the basis of the Cost Per Click on targeted keywords and their search volumes. This way we can optimize the ad spent budget of your campaign.
  • ✅ Creating Ad Copies Ad copies are the actual Ad Snippet or Ad Text which appear in front of the users on Google Search Sponsored ad section or on any Display ad network of Google
  • ✅ Writing Ad Titles – 20 Every responsive Google search ad campaign offer up to 20 fields of Headings to be filled which we use for the keywords targeting as well as to encourage the customers to click and reach out to you for their requirements.
  • ✅ Writing Ad Descriptions – 4 Every responsive Google search ad campaign offer up to 4 fields to add ad copy description through which we can elaborate our services or products KPIs to encourage and take actions on our ad to further reach out to us or to place an order directly on the website.
  • ✅ Uploading Images & Logo To make Google ad copy more attractive, Google also allow advertisers to add contextual images of the services and products getting being promoted. This feature help in making your ad copy standout from others.

PPC Ads for Real Estate Optimization 2023 Checklist 3

  • ✅ Integrating Business Video Video Ads work only with display ads campaigns. Videos can be directly upload to the campaign or we can also use the direct
  • ✅ Verifying Phone Number Phone number verification is an important practice through which your phone number can be displayed on search campaign for users
  • ✅ Setting Up Lead Form This is another option to capture the leads from the Google ads search campaign. By allowing them to fill up an enquiry form.
  • ✅ Structured Data Asset Structured data asset in Google ads can be used to display the
  • ✅ Business Names Business Name asset
  • ✅ Sitelink Assets Sitelink asset in Google cads can be used to display more related services mentioned on your website. This asset help in increasing the
  • ✅ Callout Assets Callout assets text in Google ads can be used to encourage users to take actions on the ad campaign that encourages them to make a call.
  • ✅ Price Assets Through price asset we can display the fixed or average price of your products or services. This feature allows only interested customers
  • ✅ Business Promotion Assets

PPC Ads for Real Estate Optimization 2023 Checklist 4

  • ✅ Business Location Integration Location schema is for the ads type to promote the local business. In this we integrate your Google Maps listing profile in the campaign so local customer can
  • ✅ Negative Keywords Marking Everyday, we add negative keywords in the campaign to make sure our ads should appear only on the targeted keywords that will help in increasing the leads quality
  • ✅ Adding Useful Keywords Google ads tools suggest similar keywords by itself on which our ad displayed and we can ass useful keywords on our targeted keywords section.
  • ✅ Daily Ads Monitoring We monitor the ads campaign on a daily basis to enable the suggestions, change the keywords match types, adding or removing of redundant keywords to maintain a regular
  • ✅ Conversion Tracking We perform the integration of all conversion tracking on the website so we can track how many calls, leads or sales being generated.

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